Mike Cesario announces the formation of Racers Drive a marketing management organization filling a much needed niche in the world of motor sports. Racers Drive will act as an all-purpose, full service matchmaker helping drivers at all levels find rides
with race teams who have seats available. Completing the loop, Racers Drive will develop strategic programs to attract organizations to the motor sports industry and then help those organizations execute and activate those strategies in the most economically efficient manner. Driving brand awareness,enhancing market penetration and building relationships while adding incremental dollars to the bottom line.