ITW Global Brands Announces Official Sponsorship of Mustang Club of America’s “Mustang 50th Birthday Celebration”
Text-to-win Mustang Sweepstakes at O’Reilly Auto Parts for a 2015 Mustang, instant offers and 6,000 other prizes
Houston, February 24, 2014: ITW Global Brands (ITWGB), a leader in servicing the auto aftermarket with best-selling car care products, is proud to announce a new partnership with O’Reilly Auto Parts and the Mustang Club of America to celebrate the 50th anniversary of Ford’s iconic Mustang.
ITWGB will be the official sponsor of the “Manufacturer’s Midway” at the Mustang 50th Birthday Celebration events, to be held simultaneously at Charlotte Motor Speedway (CMS) in Charlotte, North Carolina and Las Vegas Motor Speedway (LVMS) in Las Vegas, NV, from April 16 through April 20, 2014.
ITWGB products lead the wiper blade, appearance, tire and engine repair, hand care and performance products segments of the aftermarket and are sold around the globe in do-it-yourself retailers like O’Reilly Auto Parts under the Rain-X, Gumout, Black Magic, Blue Coral, Slick 50, NOS, Slime, Permatex, Fast Orange, Fix-A-Flat and No Touch brands.
ITWGB products play a role in keeping Mustangs and other Ford vehicles in top operating condition.
- ITWGB products are global leaders in emergency flat tire repair. Sealant Systems International (SSI) and Terra-S provide tire repair kits to the original equipment manufacturer (OEM) market, including the 2015 Ford Mustang, and the SSI kit comes as standard equipment on the new 2015 Mustang in place of the spare tire.
- Fix-A-Flat was introduced in 1970 as the original aerosol tire inflator, while Slime tire sealants can make emergency repairs on Mustangs and can also be preinstalled in non-highway vehicles to prevent flat tires from occurring.
- Permatex gasket products are made to OEM specifications for Ford vehicles to ensure they fully conform to manufacturer specs and to all warranty requirements.
“ITWGB is honored to play this leading role in the nationwide events marking 50 years since the introduction of America’s beloved ‘Pony Car,’” said Harley Johnson, ITW Global Brands Director. “Countless Mustang owners have purchased our car care and performance products at O’Reilly Auto Parts stores to keep their vehicles looking and running at peak performance levels. Our quality commitment to Mustang owners is symbolized by the special promotional programs and activities that we and O’Reilly Auto Parts will offer to mark the official Mustang birthday festivities.”
ITWGB will offer a special text-to-win Mustang Sweepstakes at O’Reilly Auto Parts stores from February 26 to April 29, 2014. Grand prize for the winner will be a 2015 Mustang, as well as instant offers and 6,000 other prizes including Mustang 50th Birthday official merchandise. Social media, email marketing, in-store and print advertising, etc. will be used to create consumer awareness of this promotion. And, at the CMS and LVMS events, ITWGB will sponsor the “Manufacturer’s Midway,” providing product demonstrations, sampling and promotional product giveaways.
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ITW Global Brands is part of ITW (Illinois Tool Works Inc.), a U.S. based, NYSE listed corporation that was founded in 1912 and today is a Fortune 200 diversified manufacturing company.
O’Reilly Automotive, Inc. was founded in 1957 by the O’Reilly family and is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U S, serving both the do-it-yourself and professional service provider markets in 42 states and 4,166 stores.
Permatex, a division of ITW, is a leading innovator in chemical technology for automotive maintenance and repair, and manufactures, distributes and markets premium chemical products to the automotive maintenance and repair markets since 1909. Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT and a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH.
ITW Tire Repair is the global leader in emergency flat tire repair products. Sealant Systems International and Terra-S provide Tire Repair Kits to the Original Equipment Manufacturer (OEM) market. Fix-A-Flat is the original aerosol tire inflator and has helped millions of motorists get off the side of the road quickly and safely since its debut in 1970. Slime tire sealants can be used as an emergency repair and can also be preinstalled in non-highway vehicles to prevent flat tires from occurring.
Slime & Fix-A-Flat: