NASCAR & ESPN Coordinate Massive Marketing Chase Campaign

August 23rd, 2014

NASCAR And ESPN Collaborate To Rally Fans Behind Their Favorite Driver For The Launch Of The 2014 Chase For The NASCAR Sprint Cup

DAYTONA BEACH, Fla. (August 23, 2014) –- NASCAR today will unveil the biggest, most engaging marketing campaign in the history of the sport to promote the all new Chase for the NASCAR Sprint Cup™. At the heart of the effort is a collaboration with ESPN that features five original television spots, an educational video, and an extensive social media push that will rally fans, teams, tracks, and partners around The Chase® like never before.Target-NASCAR-Larson-Kyle.jpg&maxW=431

The national marketing initiative will underscore the drama and excitement of NASCAR’s premier series’ new 10-race playoff format unveiled earlier this year.

“We made a bold decision at the beginning of the season to make our Chase for the NASCAR Sprint Cup all about winning,” said Brent Dewar, NASCAR chief operating officer. “Now that we’re just weeks away from the start of The Chase, NASCAR, working closely with ESPN, is going to market with a creative platform that is just as innovative and reflective of how important this moment is for our sport.”

The creative team tapped the star power of some of the sport’s most compelling drivers and was inspired by their respective legions of loyal fans. The most integrated marketing effort the sanctioning body has ever put forth highlights the passion, language and motifs of competition – establishing drivers, automotive manufacturers and their corresponding teams as unique “nations,” with the fans as their loyal followers.

The fully integrated collaboration between NASCAR and ESPN is the first of its kind with a broadcast partner for the sanctioning body. Working with one agency, Ogilvy & Mather New York, NASCAR and ESPN achieve a singular vision and narrative that will extend from the track to the race broadcast.

“The campaign celebrates this bold and transformational moment in NASCAR’s history, taking fans along for the ride and accentuating the drama and intensity of the new elimination format as each round unfolds.” said Scott Parker, vice president of marketing at ESPN.

The first creative element to be released was an online video titled “Spreading the Word,” which NASCAR drivers Jimmie Johnson, Carl Edwards, Kurt Busch and Kyle Busch shared across social media on Aug. 18. The two-minute video educates fans about the new Chase format, introduces The Chase Grid and begins to call together the drivers’ nations.

Today, the first of five spots will be released, which follows the teams, drivers and fans from every corner of NASCAR as they gear up for The Chase. Subsequent 30-second spots will be released for each round of The Chase. The spots, which will air throughout NASCAR’s postseason on ESPN and ABC, include the voices of Marty Smith, Allen Bestwick, Nicole Briscoe, Ryen Russillo, Jamie Little, Barney Hall, Scott Van Pelt, Mike Greenberg, Brad Daugherty and Rusty Wallace. The Chase kicks off at Chicagoland Speedway on Sept. 14 (2 p.m. ET on ESPN).

Fans, drivers, teams and sponsors are invited to pledge their allegiance to their favorite Chase drivers by sharing content on social media using the hashtag #MyChaseNation. Lucky fan winners will be picked to have their Twitter handle featured on their favorite driver’s car at select races during The Chase.

Additionally, The Chase for the NASCAR Sprint Cup marketing will include at-track signage as well as print and digital promotional assets that will allow tracks, team sponsors and NASCAR Official Partners to extend the campaign theme. Tying the concept together are unique flags that represent each Chase driver and their nation. The flags will be woven into the various campaign elements, including digital banners and fan memorabilia, among others, and will serve to rally fans and inspire spirited rivalry.

In January, NASCAR announced that The Chase for the NASCAR Sprint Cup will be expanded for 2014 and beyond to include 16 drivers, and divided into four rounds – the Challenger Round, Contender Round, Eliminator Round and the NASCAR Sprint Cup Series Championship. A race win in the first three rounds automatically qualifies a driver for the next round.

NASCAR will crown its 2014 NASCAR Sprint Cup Champion at the Ford Ecoboost 400 at Homestead-Miami Speedway on November 16 (3 p.m. ET, ESPN). The top finisher among the four remaining Chase drivers will win the championship.

The educational video can be viewed here: “Spreading the Word”

The first television spot can be viewed here: “Hype”

The next NASCAR Sprint Cup Series race will be the Irwin Tools Night Race from Bristol Motor Speedway on Saturday, August 23 at 7:30 p.m. ET. The race will be broadcast live on ABC, PRN, and SiriusXM Satellite Radio, with additional coverage on


The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit and follow NASCAR at and Twitter: @NASCAR.


ESPN produces comprehensive, multi-platform coverage featuring telecasts of the final 17 NASCAR Sprint Cup races, including the 10-race Chase for the NASCAR Sprint Cup. Additionally, ESPN is the television home of the NASCAR Nationwide Series. ESPN’s NASCAR coverage extends to, SportsCenter, ESPN the Magazine, WatchESPN, ESPN Classic, ESPNEWS, ESPN Deportes, ESPN on Xbox LIVE, ESPN Radio and ESPN International, among other ESPN platforms. ESPN aired 262 NASCAR Cup Races over a 20-year period starting in 1981 and returned to NASCAR coverage in 2007. The network’s award-winning, live flag-to-flag coverage on ESPN has been honored with 19 Sports Emmy Awards, as well as many industry honors. It is widely credited for helping to popularize the sport nationwide.


Sabrina Macias

NASCAR Integrated Marketing Communications

(212) 326-1838


Porsche 911 versus 928 – A Discussion

August 20th, 2014

NASCAR Camping World Truck race on TV tonite at Bristol

August 20th, 2014

Ken Epsman has Big crash at Laguna Seca – Watch the video.

August 18th, 2014


Our good friend and noted Vintage racer Ken Epsman lost a wheel and had a serious crash in his Monza this past weekend at Laguna Seca.  Thankfully Ken is ok and his historic and incredibly fast Chevy Monza only suffered minor damage.

Ken Epsman's Chevy Monza

Ken Epsman’s Chevy Monza

NASCAR K&N West Report from Evergreen: David Mayhew Grabs the Win!

August 17th, 2014
David Mayhew wins at Evergreen

David Mayhew wins at Evergreen …


Jack Sellers racers Thomas Martin, Jack Sellers & Justin Funkhouser finish 8th, 12th& 19th at Evergreen Speedway. 10550973_782979525058552_5184176258989847544_n 10407544_782980388391799_3049966495214263188_n

Jack Sellers Racing

Jack Sellers Racing …

Nascar announces On-Track Incident Guidelines

August 15th, 2014

149993_10203381240145294_7584678575613721194_n 10407544_782980388391799_3049966495214263188_n 1365230_lg #54 pre race check

Non-Profit Program in Santa Rosa trains the Artisan Mechanics and Fabricators of Tomorrow

August 14th, 2014

Santa Rosa Youth Program Cobra

Santa Rosa Youth Program Cobra

Los Gatos Car Guys Meeting Recap – Next Event September 9th

August 12th, 2014

The Monthly car show and luncheon of the Car Guys of Los Gatos was a well attended event with over 45 members and guests officially in attendance.

Key cars on display included an imposing 1929 Lincoln by Mel Basuini, Jim LaMaack’s immaculate 56 Thunderbird, Rubin Jurman’s  ”Old World Elegance Personified” 54 Rolls Royce Silver Wraith, Clark Rodgers 52 Citroen Traction Avant 11B, Dennis and Sue Byron’s recently re-freshed 62 Studebaker Champ and Austin Kilborn’s stylish 72 Jaguar EType 2+2.

New members Ken and Kenny Rodrigues brought a “looks fast just sitting there” 74 911 Carrera which had a Canepa tuned suspension and RS engine power plant and which was a particularly nice counterpoint to Forrest Straight’s hugely popular, muscular & original Shelby Cobra 427, Chassis # CSX 3183.

During lunch the members and guests were treated to a fine meal from the staff of Aldo’s accompanied by a much too brief talk by Luke Rizzuto on his recent 19,000 mile jaunt around the world in a 1928 Plymouth.  I counted more than 10 countries Luke toured and would love to have heard more of his exploits which included the loss of a passport while traveling through Russia.

All in all this was a memorable event for all in attendance.  I’ve included a few pictures with more available on the Racers Drive Facebook page.

The Car Guys of Los Gatos meets at Aldo’s Ristorante & Bar the second Tuesday of each month with the next meet-up scheduled for September 9th.  We do ask the members and their guests to remember that ours is a “commercial free” zone and our events are not supposed to be about business but supposed to be about the cars and enjoying each others company over a nice lunch.

8-12-14 group 8-12-14 group 2 Corvette, Corvair & Lincoln Dave G's 48 Buick, Mike Knips 31 Franklin, Jim LaMaacks 56 TBird Dave Gitins 48 Buick Forrest Straights Cobra - 2 Ken Rodrigues & Rubin mel's 29 Buick - 3 Rubin's 54 RR Silver WraithRSVP to Mike Cesario at, or call Mike at 408-220-3167 if you plan on attending.

Thank you and hope to see you at Aldo’s on the 9th of September.

NASCAR K&N Pro Series West Series is at Monroe this Weekend

August 12th, 2014

Jack Sellers Racing

Jack Sellers Racing

Dylan Lupton

Dylan Lupton

NASCAR K&N Report from the Glen: Aussie Brodie Kostecki Fastest in Practice.

August 8th, 2014

Brodie Kostecki

Brodie Kostecki