About Racers Drive
Racers Drive, Motorsports Marketing Management
Over the past couple of years one thing that has become quite clear is that there are a large number of drivers who are looking for teams who have affordable and good value seats available. What is then further obvious is that everyone needs “out of the box” creative and persistent assistance to accomplish what would be the optimum situation for all involved.That is, placing drivers, who can actually drive, with teams who need drivers capable of measuring up to the cars potential. There are many drivers and teams out there with all the ability in the world who just need someone who cares, working to make things happen for them.
The reality is that for all but the wealthy, the search for sponsors and the right marketing partners is a full time job for which few drivers or teams are qualified for or have the time to do so. Someone has to provide the steps and do all the hard work necessary to get drivers into those top seats.
And that’s where Racers Drive comes in.
Racers Drive will act as an all-purpose, full service matchmaker and motor sports advocate helping drivers at all levels find rides with race teams who have seats available.
Completing the loop, Racers Drive will develop strategic programs to attract organizations to the motor sports industry and then help those organizations execute and activate those strategies in the most economically efficient manner. driving brand awareness, enhancing market penetration and building relationships while adding incremental dollars to the bottom line.
In addition to finding the funding to put the drivers in good seats in a variety of stock, sports and endurance racing series we are prepared to help teams and drivers with their marketing, PR, website design and social media marketing management as well as providing event and at the track hospitality ensuring proper activation of the marketing partners investment in the team and/or the driver.
Supported by proven hospitality experts and business professionals, I have set as a priority goal for the Racers Drive group to help drivers achieve their dreams, race teams to compete at the highest levels and marketing partners to forge an emotional attachment to the team and the sport.
We’re now in a position with enough teams to help a driver access venues, marques and series as varied as Talladega to Laguna Seca, Aston Martin to Ford, and NASCAR to LeMans. I hope that we may be of assistance to drivers, teams and sponsors alike.
Thank you.
Mike Cesario
January 2011
